Supermarkets · Veghel · 80 buyers · 2023–2024

Buyers who bring data to the negotiating table

Data Booster built a cohort-based data literacy program for 80 buyers on Jumbo’s own data, metrics and negotiation cases.

A Jumbo colleague helping a customer at the self-scan checkout in a Jumbo store

Our impact in numbers

Course completion rates

69‑92%

vs 46% for paid MOOC learners

Number of learners

80

buyers and buying assistants in one cohort

Customization

100%

of content built on Jumbo data, metrics and negotiation cases

Industry

Supermarket

Location

Veghel

Program

Data literacy for procurement

Learners

80 buyers and buying assistants

Format

One cohort, kick-off, Teams community

Ran

2023–2024

Before

Dashboards and analysts were in place, yet buyers went into supplier negotiations on instinct.

After

Buyers ask sharper questions, brief analysts better and bring data to the table.

What changed

Much of the analysis still sits with analysts and consultants, and one program was never going to change that. What changed is the conversation around the data.

  • Buyers ask sharper questions.
  • They brief their analysts more precisely.
  • They bring data-backed arguments to suppliers.

Three parts of the program that did the work

01

Customized courses

On Jumbo’s own data: true item value, margin, sales and real negotiation cases.

02

Cohorts & engagement

One cohort of 80 buyers and buying assistants, with a shared kick-off.

03

Data & AI Community

A Teams community where colleagues worked through the same material.

What they say about us

Wendell Kuling, Manager Data Science & Analytics at Jumbo

The Data Booster platform and data literacy training were seamlessly integrated into our journey toward becoming a more data-driven procurement organization.

Wendell Kuling

Manager Data Science & Analytics, Jumbo

Wendell Kuling

Manager Data Science & Analytics, Jumbo

Get the full story

Leave your details and see how they did it: the approach, the results and what made it work.

  • Why
    Jumbo Supermarkets
    chose this approach
  • How the program was designed, course by course
  • The numbers behind the results
  • What we would do the same way again

More case studies

Next step

Curious what this looks like in your organization?

Book a discovery call