Data & AI User

Data & AI Users are the broad workforce. They use data and AI in their daily work but do not build it: they read dashboards and reports, work with AI assistants, and interpret what others have made.

What they need is confidence. Confidence to question a number before acting on it, to recognise when a chart is misleading, and to use an AI tool without either avoiding it or trusting it blindly.

This is the largest persona in almost every organization, which makes it the foundation of any data & AI literacy program. It is also the group where a small skill increase multiplies across thousands of everyday decisions.

• Reading data — high focus. Interpreting data insights and visualisations, data-driven decision-making.
• Communicating with data & AI — medium. Understanding AI concepts and the basics of data science and machine learning, so conversations with specialists actually work.
• Working with data & AI — entry level. Working with AI applications (prompting, copilots) and responsible AI.
• Reasoning with data & AI — low. Not a priority for this persona.

• Data Literacy Fundamentals
• Reading Data Visualisations
• AI Fundamentals
• Introduction to Prompt Engineering
• Introduction to Microsoft Copilot
• Responsible AI

Every track is built on your own tools, data and use cases, and delivered cohort-based so people practice with each other instead of clicking through modules alone.

User is the entry level of the framework and the largest group. Many Users grow into Data & AI Builders once they start turning insight into action themselves — building a dashboard, running a small analysis, designing an AI workflow for their team.