Data & AI persona
Uses AI tools confidently and responsibly, and reads data for decisions.
Data & AI Users are the broad workforce. They use AI and data in their daily work but do not build it: they work with AI assistants, read dashboards and reports, and interpret what others have made.
What they need is confidence. Confidence to use an AI tool without either avoiding it or trusting it blindly, to question a number before acting on it, and to recognize when a chart is misleading.
This is the largest persona in almost every organization, which makes it the foundation of any data & AI literacy program. It is also the group where a small skill increase multiplies across thousands of everyday decisions.
Every track is built on your own tools, data and use cases, and delivered cohort-based so people practice with each other instead of clicking through modules alone.
User is the entry level of the framework and the largest group. Many Users grow into Data & AI Builders once they start turning insight into action themselves: building a dashboard, running a small analysis, designing an AI workflow for their team.
Course completion rate
vs 46% for paid MOOC learners
Average skill growth
Measured pre vs post, never self-reported
Learners on our platform
At organizations like PGGM, Just Eat Takeaway & Jaarbeurs
Keep exploring
Most organizations run the User, Builder and Leader tracks in parallel: the whole workforce moves at once, each group on the skills their own job needs.
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