Solutions
Internal champions who drive adoption in their own teams.

The best AI opportunities aren't visible from the outside. You find them next to the people doing the work, which is why the people doing the work have to be the ones looking.
We train a group of colleagues to become the go-to people for data & AI in their teams: spotting use cases and helping others along.
The champion cohort finds and builds the first real use cases. Those use cases go into the curriculum for the next cohort, so the rest of the organization practices on work their own colleagues did. Champions help recruit and motivate that next cohort.
Champions are also the early-warning system. They know where adoption is stalling long before it shows up in a dashboard.
We coach champions inside their own teams, in short time-boxed cycles:
A visible cultural shift
At Jaarbeurs: clear data ownership in teams, and a board that now steers on reliable, centralized dashboards. At OTP banka, 43 AI multipliers, board members included, started with a two-day live workshop.
Instead of just accepting general statements, I now ask: 'what data do you use?'
Jeroen van Hooff, CEO, Jaarbeurs