Events & venues · Utrecht · 350 learners

From ad-hoc spreadsheets to a board that steers on one set of dashboards

Data Booster mapped each team’s daily work, then built seven courses from data basics to responsible AI for 350 learners in four role profiles.

Four people from Royal Jaarbeurs and Data Booster at the Koninklijke Jaarbeurs Academy

Our impact in numbers

Course completion rates

96%

vs 46% for paid MOOC learners

Data & AI skill growth

+16%

measured before and after

Learners

350

in four role profiles

Industry

Events & venues

Location

Utrecht

Program

Data & AI literacy for Vision 2030

Learners

350 in four role profiles

Format

Two levels, a kick-off and graduation week per group

Ran

Before

Vision 2030 asks for data in every decision, yet much of the work ran on ad-hoc spreadsheets.

After

Everyone knows their role in data governance, and the board steers on central dashboards.

What changed

With an average of 39 exercises per course, completion reached 96% and measured data & AI skills grew 16%.

  • Employees know their responsibilities in the Data Governance framework.
  • The data team spends less time fixing errors and more on improvement.
  • The board steers on reliable, central dashboards.

Three parts of the program that did the work

01

Customized courses

A discovery of each team’s daily work, then seven courses from data to responsible AI.

02

Cohort management

Four role profiles, each group with its own kick-off week and graduation week.

03

Learner engagement

Email campaigns, a monthly post on their own platform and personal nudges.

What they say about us

Corine Bos, CTO at Jaarbeurs

Employees don’t just enter the training motivated, they come out with something they can apply the very next morning.

Corine Bos

CTO, Jaarbeurs

Corine Bos

CTO, Jaarbeurs

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  • Why
    Royal Jaarbeurs
    chose this approach
  • How the program was designed, course by course
  • The numbers behind the results
  • What we would do the same way again

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