Decision First: Why Decision-driven Analytics is Key to Business Success?

Wharton's Stefano Puntoni on tying analytics directly to decisions.

An interview with Stefano Puntoni, about his views on data analyses and how these analyses are disconnected from the decisions to be made.

Webinar participants

Wouter Neef

Data Booster

CEO

Stefano Puntoni

The Wharton School

The Sebastian S. Kresge Professor of Marketing

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